Data communication is the transfer of data between devices by using an transmission medium. This can be through wired media, such as twisted pair wire or coaxial cable, or wireless media such as optical fibers or radio waves. The data must first be encoded, encapsulated and transmitted by the device transmitting it, before being decoded and unencapsulated by the device that is receiving it. This process is similar in nature to the transmission of analog signals, but it is more complex and concentrates on binary data (1s and zeros).
Companies are using data communications to share information with users who are scattered. This helps them increase efficiency within their organization. To align inventory with demand and cut down on the amount of waste produced, an automotive manufacturer required data to 6’000 untrained spare parts dealers dispersed. This required communication over the network that was not designed for data communications and an app on mobile that was difficult to navigate for new users.
Effective data communication starts by knowing your audience’s viewpoint on the data. It involves creating visualizations to help tell the story, providing context-based information, and then articulating facts with a clear narrative. It also involves adjusting the content to each audience depending on their hierarchy, technical knowledge and interest level. It is also about pushing the boundaries of creativity in order to make data communication more impactful and memorable.
