Media technologies for business cover all the systems and tools that facilitate the production distribution, consumption, and distribution of digital content in today’s digital-first world. These include everything from cloud computing to social media management tools, to predictive analytics. Integrated media technology (IMT) helps organizations streamline complex tasks, improves customer experience, and provides tangible business outcomes.
The advent of new media technologies, like streaming platforms as well as social media and immersive experiences, has radically changed traditional business models, and has fueled growth in the media industry. While they might not bring about the world-wide village that was envisioned by Marshall McLuhan, media technologies continue to transform spatial and social relationships.
Streaming platforms let users access content via the internet. This helps reduce costs and time-to-market for broadcasters, and also opens up new revenue opportunities. Streaming platforms allow greater freedom in the way and from what content viewers consume, and predictive analytics help optimize the user experience, thereby increasing retention rates.
As more media organizations transition to membership-based or subscription-based business models, they will require sophisticated software that will facilitate their entire customer lifecycle including seamless signup flow and flexible payment options. They also require retention strategies that are based on data. Subscription management software is a solution to acquire subscribers automated billing, unifying communications with customers, and advanced analytics.
For small- and medium-sized businesses integration of these new media technologies can be challenging. The partnership with a digital media provider on premises can be a game changer, as they can provide integrated and seamless solutions that allow small businesses to offer an Omnichannel experience.
