Samsung’s shoppable model home re-imagine social commerce

Singapore Consumer electronics giant Samsung enjoys partnered which have a great dvertising agency BBH Singapore having a strategy making it possible for users purchasing the products it makes directly on social networking. The latest personal-basic looking structure integrates Instagram attending having frictionless within the-system costs.

A series of tiny design residential property mimic sensation of an excellent shop-window, showcas ing the latest brand’s products in lightweight sets in s pired of the interior design manner out of Dark Academia in order to Neon Maximalist. Running across Thailand, Indonesia and Singapore, the strategy will would an immersive, cosy end up being, experiencing the brand new immediacy of social network to exhibit how Samsung items normally position for the home models.

That it innovative seeks to show scrollers with the shoppers, drawing anybody towards charming worlds ones model home, full of craft and interior planning flair, ‘ claims Olivier Bockenmeyer , h ead off c orporate meters arketing having Southeast China and you may Oceania during the Samsung Electronic devices.Seguir leyendo